italki's Email Sequence Recreated to Convert

Who is italki?

italki is a global language learning platform dedicated to helping learners reach their goals by connecting them with certified tutors from around the world. Their most popular offering is 1:1 online language learning classes, but they also offer group classes.

USP

What sets italki apart from other language learning platforms is the high level of personalization they provide to each learner.

The Problem

Unlike a traditional marketing funnel, where leads sign up to an email list before making any big commitments, italki's email sequence begins after the potential student has signed up for the platform.

This tells me two things:

1. Trust and credibility have already been established between the potential student and the business.

2. The potential student's burning question is not, "Who is this business and what can they offer me?" but rather, "Can these teachers solve my problems?"

The question is specific and direct. Therefore, italki's "welcome sequence" is really a sales sequence.

The Goal

The goal of this email sequence is to rewrite italki's welcome sequence/sales sequence to answer the potential students's burning questions, highlight what sets italki apart, and give the potential student's a final incentive to close the sale.

The Solution

The email sequence starts by quickly welcoming the student, highlighting and establishing credibility regarding our teachers. However, the following emails are a series of hard sells. Using a mixture of time-sensitive scarcity, incentives, and social proof, I am giving potential students an opportunity to act now, not later. I also included many personalized touches throughout the emails, such as mentioning teachers they have favorited and the language they are most interested in. This ties in the business's USP and makes the emails relevant to the students.

Want access to the full 8-part email sequence? You can find it here.