Hi, I'm Kim! 

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A researcher by training, a storyteller by passion, and I'm tired of the same old cookie-cutter messaging flooding my feed when I'm doom-scrolling late at night, 

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I keep reading messaging that lacked personality and was generic. 

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Sometimes, I thought “why did I ever follow this brand in the first place.” 

 

At other times, I wanted to scream at my phone and beg them to make me feel something. Anything. 

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That's when I realized that it is no longer JUST about what you sell, but also HOW you connect with your audience and make them feel

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This is why I made it my mission to extract brand stories and turn them into unforgettable taglines, sales pages, and emails that make buyers feel SHOOK with excitement.